International Women’s Day Campaign 2022
Celebrate International Woman’s Day 2022 in a way that is also relevant to MOO.
Concept
Collaborating with all the designers at MOO to create assets working across blog, socials and email in creating three mini campaigns within the project. Fictional brand ‘KUBE’, sticker competition, and IWD Interview.
Description
Design and art direction
My Role
Photography, Rob Wilson
Other designers for sticker competition:
Millie Davies, Philip Bailey, Chelsea Smith
Team
International Women’s Day themed sticker competition, where each collection of stickers was designed by a different designer at MOO. My designs are to the left here and added a subtle graphic illustration to enhance each collection of designs.
Impressions - 19,911
Saves - 54
Engagements - 542
Comments - 177
Engagement rate - 2.72%
IMPACT
Interviewed MOO’s very own VP of engineering, Claire Donald and shared this across blog, socials and email.
We shared inspirational advice from woman owned business. I created MOO’s International Women’s Day logo design for 2022, in the shape of a sticker to align with the sticker competition, and keep all our International Women’s Day assets connected across different platforms.